The London Design Festival which was held between 17th-25th September had many sites and sides.
First of all there were 5 design districts in London the two most important were West London with the V&A Museum functioning also as the main hub of the Festival and 100% Design, which was a trade show. The other important area was the Shoreditch area in East London with the Design Triangle including galleries and shops and Tent London, which in a way is a much creative, younger and laid back counterpart of 100% Design, organized in a former brewery building in Brick Lane.

To discover the Festival at the V&A Museum is a good starting point. The main entrance of the building has undergone a dramatic change with the installation of a 12m diameter timber wave cascading down the steps to mark the London Design Festival 2011. The Timber Wave is the continuation of the entrance symbolising the museum opening out to people. Inside the museum there were some 10 installations, one of the most important of which was the Bourullec Brothers Textile Field – an expansive, coloured foam and textile installation with gentle inclinations on which visitors could comfortable sit or lay down and immerse themselves in the stunning Raphael Gallery. The 30 metre long installation was supported by Kvadrat.



Also an important installation was from the renowned New-York based design gallerist and curator Murray Moss in collaboration with industry leader Materialise, Belgium to create a special exhibition with the 21st century 3D ’printing’ technology. A series of unique ’printed’ works, using cutting edge laser and digital technologies to build 3 dimensional objects were placed throughout the Museum’s most important galleries.
But there were other interesting installations throughout the city. For example the LEGO Greenhouse, designed by Sebastian Bergne, a fully functioning greenhouse built entirely from Lego bricks with real plants and vegetables inside, showcased in Covent Garden North East Piazza.
In Saint Paul’s Cathedral as part of this year’s Festival leading architect John Pawson has designed an installation called Perspectives with Swarowski Crystal Palace creating a metal and crystal hemisphere at the base of the Geometric Staircase in the South West Tower. With a reflective curved mirror at the top of the tower, visitors looking down into the hemisphere could see a view as if from the top of the tower but greater than the natural eye could see.
As I said in the beginning the Festival had many sites and sides. In Clerkenwell in the Flos showroom we could enjoy a range of different caffeine treats, including edible coffee grounds, nitrous aerated coffee brioche and deconstructed cappuccinos with Marcel Wanders, made in front of guests using liquid nitrogen chocolate powder.
Last but not least let’s see some more pictures of this year’s festival:
text and some of the photos made for BudapestBerlinSzalon blog by Hovi Rafaelian
hovidesign.blogspot.com